Meet The Team
Tierra Creative is a collective of designers, strategists, and storytellers who care deeply about the world we live in. We specialize in branding, web, and creative direction for businesses in wellness, holistic and alternative medicine, organic products, and environmental impact. Our team brings heart and strategy together to help purpose-driven brands grow with intention—and make a difference doing it.
David Allen Tracy
CEO & Founder
David is an award-winning marketing and branding strategist, holistic wellness junkie, and founder of Tierra—a creative agency dedicated to serving businesses in health, wellness, organic products, and environmental impact. With a global client base and over 600 startups and businesses supported through launch, growth, and transformation, David is known for crafting brands and campaigns that connect, convert, and resonate across cultural lines.
David didn’t just stumble into wellness branding—he lives it. As a Certified ThetaHealing Practitioner, Herbalist, and Fermentation Specialist trained through Harvard, his deep personal interest in holistic and alternative medicine, natural health, and sustainable living made it clear: he didn’t want to serve just any industry. He wanted to serve the ones that are changing lives and healing the planet.
That’s why he created Tierra—to bring world-class creative strategy to the people, products, and movements he believes in. Through Tierra, David helps mission-driven businesses tell their stories, build their presence, and amplify their impact with intention and integrity.
Creative Director
Greg Althoff
Greg Althoff is an award winning Art Director who spent his early days in the music industry while learning how to design professionally. As a Creative Director, he's had the great privilege to work with clients such as Mark Cuban, Microsoft, and Hillsong United.
Rooted in a mission to make a positive impact, Greg's work transforms bold ideas into authentic impact. From building brand foundations to shaping intuitive digital experiences, Greg blends strategy with design to create work that resonates. His expertise lies in Brand Creation, Strategic Thinking, and User Interface Design—bringing clarity, consistency, and creativity to every touchpoint.
Client Experience & Communications Lead
Jen Legaspi
Jen is the glue for Tierra. A connector, communicator, and detail-wrangler who keeps things flowing smoothly. As Client Experience & Communications Lead, she’s the main point of contact for clients, ensuring your needs are heard, your projects are on track, and your wellbeing is at the forefront of your experience every step of the way.
With a background in communications, project management, and coaching, Jen brings empathy, clarity, and care to every interaction. Her prior experience includes supporting global DEI initiatives, writing inclusive, human-centered stories and content that educates and inspires action, and collaborating across teams to bring thoughtful structure to fast-moving projects.
Web Design
Rodrigo Cisneros
Rodrigo is a multidisciplinary creative with deep expertise in web design, graphic design, and digital media. With a BBA from Yucatán, Mexico, and full fluency in both English and Spanish, he brings a bilingual and cross-cultural approach to every project. Rodrigo specializes in bold, vibrant, and fluid website design that blends visual storytelling with user-centered functionality.
With over 15 years of experience, he has worked across e-commerce, branding, and multimedia, seamlessly integrating websites, logos, video, and photography into cohesive brand systems. His toolbox includes: Project Management, E-commerce, Coding, Web Design, Adobe Suite: Illustrator, Photoshop, InDesign, Audition, Lightroom, Acrobat; Final Cut Pro; Microsoft Suite: Word, Excel, PowerPoint; Google Suite, YouTube.
Video Production
Chaq Cozart
Chaq is a professional videographer with a background in broadcast video production, bringing a sharp eye for storytelling and a passion for creating dynamic visual content. Over the years, he has extended his craft, delivering high quality visuals for events, promotional campaigns, and social media, helping brands and individuals connect with their audiences in a powerful and striking way.
Whether it's capturing a live moment or crafting a compelling promotional story, Chaq brings precision, creativity, and a passion for quality to every project.
Graphic Design
Joe Olson
Joe Olson may be midwestern based, but he’s already used his talents in global initiatives. Trained at the Minneapolis Art Institute in motion graphics, digital effects, and digital filmmaking, he also studied photojournalism in Hawaii, then traveled internationally with the Kairos Magazine.
He is an inventive graphic designer, producing digital art as logos and branding kits and a variety of graphic design projects. He is proficient in Photoshop, Illustrator, InDesign, After Effects, Premier Pro, and Adobe Acrobat DC.
Photography
Anthony Arroyo
After graduating from Drake University with a degree in Digital Media Production, Anthony made photography his full time job. The passion he has for storytelling runs deep. Anthony has a diverse background in all aspects of shooting and direction.
In the past six years of his career he has been the Full-time commercial photographer at three different companies, a creative director role, done countless projects freelancing, completed an art grant project for the State of Iowa, and portraits for the Grammy President of the Midwest and Grammy nominee artist J Ivy. He regularly travels for projects around the U.S.A. and Internationally.