Belky Laureano

Branding & Website Design

Belky Laureano is a Certified Health & Life Coach and Clarity Catalyst Trainer with a powerful story of personal transformation. After decades in high-demand leadership at Walt Disney World, Belky stepped away from burnout and into her purpose—helping professionals reclaim their wellness, clarity, and energy. Her brand needed to reflect both her warmth and strength, while visually capturing the sense of peace and groundedness she brings to her clients.

Services

  • Branding Kit

  • Brand Strategy

  • Personal Styling

  • Photoshoot Direction

  • Website Design

Industries

  • Health & Wellness

  • Coaching & Mindset

  • Lifestyle & Personal Brand

Challenge

  • Belky's brand had to walk a fine line—evoking calm, healing energy without losing its sense of clarity and professionalism. It needed to feel approachable, modern, and authentic to her personality. Beyond just visuals, the brand needed to convey her personal story of burnout and transformation, inviting her ideal clients—often overextended professionals—to feel seen and supported.

What We Did

  • Designed a logo and visual identity with organic, calming tones and symbolic iconography (stacked stones)

  • Developed a full brand strategy aligned with Belky’s story, values, and audience needs

  • Styled Belky for her brand shoot to ensure her wardrobe, setting, and energy aligned with her visual identity

  • Art directed and staged her photoshoot to capture warmth, confidence, and relatability

  • Created a website with clear messaging, easy navigation, and client conversion in mind

Let’s Work Together!