Free To Breathe

Branding Design & Website Design

Free to Breathe is a conscious fashion label devoted to reducing textile waste and elevating ethical style. Through upcycled materials, sustainably sourced fabrics, and timeless designs, the brand reimagines fashion as a medium for personal expression and global responsibility. Every garment is a celebration of form, function, and the freedom to live—and dress—intentionally.

Services

  • Branding & Identity

  • Packaging Design

  • E-commerce Website Design

  • Fashion Photography

  • Creative Direction

  • Video Production

Industries

  • Sustainable Fashion

  • Eco-Textiles

  • Ethical Lifestyle Brands

  • Women’s Apparel

Challenge

  • The Free to Breathe team needed a brand that balanced elegance with activism—a visual and verbal identity that could inspire conscious consumers without alienating the fashion-forward. The project called for a strong, minimalist aesthetic to match the mission, as well as a seamless e-commerce experience that educated customers while keeping the joy of shopping intact.

What We Did

  • Designed a brand identity that merged eco-conscious values with high-end appeal

  • Created packaging with subtle texture, symbolism, and sustainability at the forefront

  • Directed and executed fashion photography and video production with an editorial yet grounded tone

  • Developed an e-commerce website optimized for both desktop and mobile, integrating storytelling and shopping

  • Crafted messaging and creative strategy that spoke to the modern, mindful woman

Let’s Work Together!