Real Life Outlaw

Branding & Website Design

Real Life Outlaw is the lifestyle brand of Dr. Sarah Outlaw, a Holistic Health Doctor, Clinical Nutritionist, Herbalist, and mom of five whose platform empowers women to reclaim their health naturally. We were brought on to craft a brand identity and digital presence that could reflect Sarah’s down-to-earth authenticity and depth of expertise. The brand needed to feel both grounded in nature and modern in presentation—bridging herbal wisdom, homesteading charm, and professional credibility. To embody the changing seasons of life, we designed a visual system that evolves throughout the year—Spring, Summer, Autumn, and Winter.

Services

  • Branding & Identity

  • Logo System & Visual Language

  • Brand Strategy

  • Website Design

Industries

  • Holistic Health

  • Wellness & Nutrition

  • Herbalism

Challenge

  • The challenge was to create a cohesive identity that reflected Sarah's multifaceted offerings—from cooking tips and herbal DIYs to holistic health consulting and muscle testing—all while maintaining a signature look that could evolve with the seasons. The logo needed to embody the spirit of natural living while adapting to seasonal shifts without losing recognizability. The website needed to host recipes, blog content, and client conversion funnels while feeling personal, vibrant, and educational.

What We Did

  • Designed a brand identity system with four seasonal logo variations

  • Developed a content-forward, mobile-optimized website with built-in blogging and YouTube integration

  • Created cohesive visual assets for YouTube thumbnails and seasonal promotions

  • Directed creative strategy for photography and seasonal storytelling

  • Unified the brand voice across multiple digital platforms

Let’s Work Together!